Senseera – San Francisco, CA Oct. 2023 - Present

Graphic Design Officer

• Revamped Brand Development: Led a rebranding project for a client, crafted the company’s logo, and revamped brand identity, leading to improved brand recognition and market engagement.

• Brand Guidelines: Developed exceptional quality designs and layouts for division presentations, manuals, and documents, ensuring compliance with corporate guidelines and standards.

• Campaign Optimization: Redesigned the layout design for a client web portal, accelerating feature rollout by 30%, enhancing efficiency, and improving user engagement through UX design, user-centered design, and scalable growth strategies.

• Layout Design: Managed Figma and Miro, selecting the appropriate size, style, and type to prepare professional material for enterprise design purposes.

Avocademy – San Francisco, CA Dec. 2022 - Sept. 2023

UX/UI Designer

• Mobile App Launch: Full stack Designed and launched an iOS app for seniors, increasing social engagement by 40% and improving client satisfaction using UX/UI design, accessibility design principles, and feedback loops.

• Graphic Design: Created visually appealing and user-friendly interfaces and marketing materials, integrating consistent branding and high-quality graphics to attract and retain users.

• Problem Identification & Solution Design: Addressed social barriers and shyness with Social Questies app, a mobile app that offers user-friendly social tools and activities, boosting user confidence and enabling organic interactions.

• UX/UI Design & Prototyping: Designed and prototyped the Social Questies app using Figma, Miro, and other tools, creating an intuitive interface that facilitated social skill practice and adventure planning.

• Collaborative Feedback: Led collaboration and brainstorming sessions, and incorporated user and stakeholder feedback to continually improve the app's functionality and design, ensuring a high-quality, user-centric final product.

Meta - Burlingame, CA - Hybrid May 2022 - July 2022

Content Design QA - Temp-Contract

• Prototyping & Wireframing: Created 40+ wireframes and transformed them into interactive rapid prototypes for AI products using Figma and Miro, showcasing functionalities and design features while boosting user engagement metrics.

• Quality Assurance: Checked and proofed content and design for errors, making necessary corrections using Adobe Creative Suite.

• Collaboration: Led cross-functional collaborations, and obtained stakeholder agreement on relevant changes before updating material.

Playgroundapp – New York, NY - Remote, CA Aug. 2021 - May 2022

Digital Design Manager

• Team Leadership: Managed a team of 4 designers, driving multiple projects simultaneously to improve CMS Web3 event content and website performance, resulting in a 25% increase in subscribers through effective project management while adhering to strict deadlines.

• Promotional Materials: Designed and updated high-quality graphics for company social media profiles (Instagram, Email, Pinterest) and promotional materials (posters, brochures, logos, gifs), resulting in a 30% boost in user engagement and brand visibility.

• Innovative Solutions: Developed a "favorite repeat" recommendation tool using organized collaborative filtering techniques and Keynote, improving user engagement by 20%.

• Email Campaigns: Collaborated with the Creative Director to create UX/UI mockups for an email campaign, achieving a 150% increase in fellowship applications.

• Graphic Design for Marketing: Designed marketing collateral, including posters, social media graphics, and promotional materials, resulting in a 30% boost in user engagement and brand visibility, and incorporating client feedback to enhance designs.

New Art City – San Jose, CA Jan. 2020 – May 2021

Motion - Product Design Lead

• Demonstrated proficiency in Illustrator, Photoshop, and Blender: streamlining the design process for increased efficiency. Applied motion design principles to create dynamic visual assets.

  Conceptualized and executed compelling graphic elements: for artist interviews, teasers, and VR World projects in Adobe Premiere, resulting in improved visual storytelling and user engagement.

  Leadership and guidance to a team of video editors: Utilized motion design to enhance storytelling elements. Provided leadership and guidance to a team of 4 video editors, ensuring the effective conveyance of emotion during interviews with featured artists and driving an 80% increase in viewer engagement.

  Collaborated with motion designers to integrate dynamic elements: into video content. Fostered seamless collaboration with cross-functional teams and external vendors, consistently achieving exceptional results and quality, leading to a 100% enhancement in the VR world-building process.

  Applied motion design principles: to enhance VR world interactivity.

Self-Employed – S.F. Bay Area, CA Jan. 2015 – Dec. 2018

Self-Employed Photographer

• Managed photography and videography at 3 local consumer events per month such as weddings, birthdays, and business events resulting in building relationships and consulting with 50-100 clients during pre and post production to meet needs with outstanding customer service and exceeding expectations.

• Corrected color of imagery and removed unwanted anomalies/objects using Adobe Photoshop and Premiere.

• Created and organized contracts to track estimates, invoices, and picture set requests.